Perception

Perception is based on our sense organs - people behave in accordance with what they perceive. However, what one perceives can be substantially different from objective reality.Perception is defined as the process by which a person assimilates and makes use of sensory data and by which individuals organize and interpret their sensory perceives in order to give meaning to their environment.

Factors Influencing The Perception Process
• Habit
• Motivation and interest
• Learning
• Organizational and specialization
• Economic and social background
• Personality

The Steps in the Perceptual Process:

• The Environmental Stimulus
• The Attended Stimulus
• The Image on the Retina
• Transduction
• Neural Processing
• Perception
• Recognition
• Action

Although there are different ways to describe perception process stages, most psychologists describe it in terms of three stages:
• The first is sensory stimulation; for example, smelling a scent that reminds you of a childhood moment or hearing a song you haven't heard in a while that reminds you of something special.
• The second stage in the perception process is the organization of that stimulus in your brain; i.e., forming a positive or negative cerebral response to the stimulus.
• The third and final stage of the perception process involves interpreting and expressing the thoughts that have been elicited, often involving an emotional response such as smiling at the scent of apple pie, or perhaps becoming a bit choked up by the feelings evoked from hearing the song you've just heard.

Response to the Perpetual Process

The final step of the perceptual process involves some sort of action in response to the environmental stimulus. This could involve a variety of actions, such as turning your head for a closer look or turning away to look at something else.The action phase of perceptual development involves some type of motor action that occurs in response to the perceived and recognized stimulus. This might involve a major action, like running toward a person in distress, or something as subtle as blinking your eyes in response to a puff of dust blowing through the air.

Perceptual Distortion: It means the perceptual barriers and differences.

It includes Stereotyping means when we generalize. Think of a social group which you may have come across. we often feel that all the members of the group are alike. this is stereotyping. the marketing application of this perceptual distortion is that the marketer use umbrella branding. the benefit is that if one product of the brand does well then the others will too.
• Halo effect
• Physical appearence
• First impression
• Jumping to conclusion

Proper Understanding And Better Relationship-Having a better perception means developing a proper understanding of both inside and outside world and there by keeping good relationship with self and others.We should see that in no way our perception goes wrong.If we always have the right perception then we will excel in every field of life.Our relationship with others will become strong and we will be able to avoid any sort of misunderstanding.With a clear understanding we can better judge others and can have the dealings with them accordingly so as to improve our business by selling our products. Each human being wants to be clearly perceived by others so that he can be able to communicate in a better manner and express his ideas and views.We should understand this aspect of human mind and accordingly perceive them so as to make ourselves better individuals and march forward in pursuit of our dreams and hopes.